WE CELEBRATE INTERNATIONAL WOMEN'S DAY
Worldwide, the 8th March is known as International Women’s Day. For the third year running, Cushman & Wakefield will rise up to the occasion by honouring its female customers.
This Friday, 28 Cushman & Wakefield female clients will take part in this special day. At noon, they will come together over lunch at Rouge Tomate on Avenue Louise, a popular venue among Brussels locals, before heading to the nearby Maison Natan for a grand tour of one of Belgium’s most prestigious fashion icons.
The idea of women at Cushman & Wakefield holding an informal get-together dates back to 2017, but it wasn’t connected to that particular event on the international agenda. That year, ten women from the real estate industry attended a workshop at Neuhaus together. “We got to make our own chocolates,” recalls Julie De Bruyn, one of the Cushman & Wakefield experts behind the initiative. “We also got to know this Belgian company better – a company that has played a real part in the history of the world of chocolate.”
The following year, the gathering headed to City Workers, a coworking space in the heart of Antwerp, where 15 women enjoyed a bespoke lunch prepared by a chef specially hired for the occasion. They then met with the famous Flemish designer Lien Degol, who told them all about current dress codes in the workplace and trends for the coming season. “The atmosphere was pleasant and intimate, with a group made up of women aged 25-55,” recalls Victoria Tanret, the other key instigator of the event.
This year, the meeting between Cushman & Wakefield and their female clients will coincide with the 8th March, International Women's Day says Norbert Padt, Head of Marketing and Communication at Cushman & Wakefield for the Belux. Julie De Bruyn got in touch with Edouard Vermeulen, Natan’s stylist and master, to bring the afternoon to life. “He’s also from Ypres, like me, which made it easier to get in touch,” she explains. Natan, a real institution in Belgium, is well worth a visit: the house has successfully reinvented itself over the years and shed the slightly conservative side of its early days to become a more “trendy” brand, appealing to both 25-year-old women aged 70 or 80. Within the company , we loved the idea and very quickly got 28 of our clients onboard, which was the maximum number of participants allowed for the visit.”
For Julie De Bruyn and her colleagues who will be taking part in the event, the pace and conversations of this day among women is guaranteed to give them wings. “Inevitably, we start off talking about work, but very quickly everyone gets comfortable and we chat about our relationships, our dreams and other more personal matters.”
In the corporate world, there are many “client” events. Cushman & Wakefield is no exception to the rule, but we have decided to organize more small-group events, more targeted towards certain clients, rather than large-scale gatherings.
“Without trying to brag, we are the first to organize an event focused on women in the real estate industry," concludes Victoria Tanrent. “Feedback is always very positive and we’re full of ideas for the future. Although we didn’t advertise this event much in the past, we now want to make it known, and hopefully see it further grow in the future.”
We’re already signed up for 2020…